Bike Sizing – ergonomic advice, better sales
What's really important when people ride bikes? It's about comfort, fun, health—and enjoying using the bike for as long as possible. This is precisely where "Bike Sizing" comes in: We're creating a shared platform that allows retailers, bike fitters, and manufacturers to better advise their customers, equip them more specifically, and build long-term loyalty—regardless of the measurement system or provider used.
What do we want to achieve?
Our goal isn't simply to sell more bikes—it's to sell better-fitting products. Products that truly work because they're suited to the user's body type, riding style, and intended use. This requires more than gut feeling and technical data sheets. It requires sound advice—based on real-world measurement data, structured knowledge, and an intelligent recommendation system.
Velometrik provides the tools – but not the conditions
With Velometrik, we provide an infrastructure that is open to a wide variety of measurement systems, devices, and processes. Whether our own technology is used or existing tools are integrated, the key is shared access to data, evaluation, and product recommendations – networked, cross-manufacturer, and data-driven.
How does it work?
All participating stations – from brick-and-mortar retailers to specialized bike fitters – are networked. Customer data (body measurements, preferences, and, if applicable, pressure profiles or movement analyses) flow into an intelligent system that generates product recommendations – not only for frames and seating positions, but also for components, accessories, or modifications. The retailer retains control over the advice, but with a tool at their disposal that supports and safeguards the content.
Why is this relevant for trade?
Because consulting is becoming the new core service – not just sales. Anyone who wants to be visible and successful as a dealer or bike fitter today needs more than good prices or attractive brands. They need relevance. And that comes from expertise, from trust – and from tools that make this expertise visible and usable.
Online and stationary – no contradiction
Our platform is designed to connect both worlds. A measurement taken in a store can be reused online – or vice versa. Customers can shop wherever it's most convenient for them – but always based on solid data and recommendations. This also enables collaboration between online shops and local partners: instead of competition, a partnership emerges.
And in the future?
Today, ergonomic recommendations and bike fitting are the focus. Tomorrow, gait analysis, hand and foot pressure measurements, individual component adjustments, or even rehabilitation recommendations may be added. Anything that is close to the body and influences the riding experience can become part of this system.
Conclusion:
"Bike Sizing" isn't a product—it's an approach. An invitation to collaboration. And a tool to enable better advice, satisfied customers, and sustainable sales. For retailers who want more than just sales. For fitters who genuinely want to help people. And for manufacturers who want their products to fit where they best fit: with the right person, with the right setup, at the right time.